COO of Navistar International stresses importance of productive changes at inaugural event of NACV | Rig Hauler

COO of Navistar International stresses importance of productive changes at inaugural event of NACV

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COO of Navistar International stresses importance of productive changes at inaugural event of NACV Photo Credit: Navistar

The Chief Operating Officer of Navistar International, Persio Lisboa, had addressed the gathering at the 26th Annual Heavy-Duty Manufacturers Association Breakfast and Briefing that was held during the inaugural North American Commercial Vehicle Show on September 27. During his keynote address, Lisboa emphasized the need for disruptive change in the industry to keep up with the pace of the constantly evolving demands of customers. He stressed the importance of utilizing big data and connectivity to improve on fronts that are currently re-shaping the industry such as instant delivery. He said that although it might seem like technology is disrupting the traditional functioning of the industry, at the end, it filters out the old and unnecessary systems and allows the industry to adapt to changing consumer needs and hence is more productive than disruptive. He stated the importance of being prepared for the big changes that are about to hit the industry in the coming decades.

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